Business name
An initial identity to compete in the market.
What each team works on
The decisions build on one another so that the final result reads as a complete business story.
Tagline
A short message that sums up the proposition.
Demographic and market report
It allows them to analyse information in order to take a strategic approach to the business (a gym).
Premises
Location, cost, capacity and proximity to the market.
City district
The scope of activity and the social class it targets.
Human resources
Professional profile, cost and level of service and experience.
Equipment
Quality and capacity.
Additional services
Perceived value, differentiation and associated costs.
Price or membership fee
The relationship between access, margin and demand.
Opening hours
A fit with customers' routines and preferences.
Marketing
Actions that will make it possible to extend reach and attract customers.
Interior design
The style and "look" of the business.
Adapting to events
A response to changes in context and to uncertainty.
Adapting to the "luck" factor
A response to the unexpected (chance).
AI analysis of results
AI analysis of how the business's strategic decisions are received and how potential customers react.
What is practised
- Strategy
- Marketing
- Pricing
- Basic finance
- Operations
- Decision-making
- Adaptability
- Communication
- Teamwork
- Defending hypotheses
Put decision-making at the centre of the activity.
Faralia City makes it possible to connect theory, market and results in a single experience.