City sectors
The city has defined sectors where social class and population distribution can be identified... Each simulation includes a prior demographic report so that teams can plan their business strategy.
The market is no longer an abstract figure
Each simulation generates a completely new and different city: it is made up of simulated inhabitants with 26 unique factors that affect their preferences, context and behaviour.
Inhabitants react independently to the membership fee, proximity, services, opening hours, marketing, saturation and competition... The reports with their own AI make it possible to interpret reach, acquisition, conversion, renewal and customer loss.
City elements
The simulation combines urban context, available offering and customer behaviour to generate strategic conversation.
Faralian customers
In each game, more than 3.000 individual simulated profiles are created with preferences, budget, routines and choice criteria; they are part of the population and will be the potential customers.
AI competition
The simulation creates alternative businesses that compete for customers and force participants to interpret the market and plan business, service and marketing strategies.
“Luck” card
Particular random variations that could require adapting strategic changes and priorities. Just like life itself...
Results by team
Interpretation of turnover, costs, reach, acquisition and performance for each team.
Business evolution
Customers, revenue, costs, balance, cancellations, renewal and annual adaptation.
Explore how Faralia City can be incorporated into your programme.
We review the fit, duration, number of teams and deliverables.