Strategy and marketing
Segmentation, value proposition, pricing and customer response to competing alternatives.
Business schools and academic programmes
From business concepts to team decisions.
A simulation to apply strategy, marketing, operations and finance. Students run a gym, observe the results and defend their decisions. The teacher connects the experience with their course.
2 to 10 teams · Up to 50 participants · On-site, online or blended
7 rounds · 2–10 teams · up to 50 participants · training included · final report · certificates of participation
Evidence for academic coordination
When the activity ends, the evidence remains.
Faralia City does not end when the simulation is over. The school receives documentation of the activity with recorded participation, round-by-round traceability and the results of the experience, as well as individual certificates of participation for the participants.
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The views correspond to the real sample deliverable, produced with fictitious data.
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What you can work on in class
Designed for MBAs, master's degrees, universities, marketing programmes, executive education and other business-oriented academic offerings.
Finance and operations
The relationship between capacity, investment, costs and profit; growing in customers does not guarantee earning more.
Judgement and communication
Prioritising resources, revisiting hypotheses and defending decisions with data from the game itself.
Evidence of the experience
The final report documents what happened in the simulation.
It is not presented as a supplementary PDF. It is the institutional deliverable that brings together participation, the teams' journey and the results obtained, and it allows evidence of the activity to be kept after the class.
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- Recorded participation
- Temporal traceability
- Activity by round
- Results and ranking
- Financial data
- Recorded AI use
- Final analysis
- Report information and code
How it can fit
A decision-making lab within your strategy module.
Proposed use: teams formulate a strategy, test it during the years of operation and explain how they adapt it. The gym is the common case; the concepts discussed are those of business management.
Formulating a hypothesis
Volume or premium positioning? Each team justifies its choice with the available market and its resources.
Testing against data
They compare customers, revenue, costs and balance. The teacher can pause between rounds to connect results with the content of the module.
Defending the strategy
Teams explain what they would keep and what they would change. The winning team can rely on the presentation generated by the simulation.
Preparing the activity
What your team provides and what Faralia City contributes.
- Your organisation: objective, schedule, participants and team organisation.
- The teacher: computer or tablet, internet connection and a shared screen or projector.
- The teams: access via link or QR code from a mobile phone, tablet or computer.
- Faralia City: simulation, initial training, support and assistance for the teacher beforehand.
Reserve half a day or two blocks for the full experience. If you need the compact format of up to 2 h 30 min, we will agree the details with you.
Review the dynamics of the 7 rounds →Before organising your session
Common questions
Does it replace the teacher or the course content?
No. The teacher leads the activity and decides which concepts to work on. They can explain beforehand, introduce pauses between rounds and use the closing part to discuss the results.
What prior knowledge do students need?
The case starts from recognisable business decisions. The teacher adjusts the preparation and the level of analysis to the group. In the meeting we review whether the format fits the prior knowledge of your programme.
Does the participant receive anything at the end?
Yes. Once the game is finished, each participant receives an individual certificate of participation in PDF. It is a document that certifies their participation in the activity; it is not an official qualification.
Why a gym?
It provides a common case for deciding on premises, people, investment, pricing, marketing and services. It allows the debate to focus on those business relationships; it does not aim to reproduce every business sector.
Can it be used in online mode?
Yes. Teams access from their devices and the teacher shares their screen. The video conference and the organisation of the teams' work are prepared together with the school.
Let's see how it fits into your academic programme.
A 20-minute meeting to review objectives, group, schedule and the teacher's role.