Before the theory
To open up questions about market, customer, margin, capacity and value proposition.
MBA and executive programmes
Faralia City brings a competitive team experience into the classroom, where every decision translates into data, strategic conversation and applied learning.
In an MBA, the simulation helps participants test hypotheses, prioritise resources, interpret the market and defend decisions in the face of visible results.
Teams create a business, choose a positioning, adjust the price and decide on premises, resources, services, opening hours and marketing. They then observe how the Faralians react, how the market competes and how the business balance evolves.
The activity can fill an intensive session, be integrated into a module or close a block on strategy and entrepreneurship.
To open up questions about market, customer, margin, capacity and value proposition.
To apply concepts between sessions and discuss decisions with new information.
To close with a ranking, AI analysis, final report and team reflection.
We can adapt the duration, number of teams, mode and deliverables to the design of your programme.